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The Best Approaches for Comparing Products Online Due to its’ efficiency in meeting the buyer’s different needs, e-commerce has become a popular way of buying and selling.And comparison is a major aspect of this process of buying.Best choice of the product desired can be made when one has the ability to compare those products on offer.Having to search for the compare button on websites initially made it cumbersome for comparison to be done.But it’s now easier to make a choice since the button is strategically placed on the sites. Having an online site for selling will require you to configure it in such a way as to ensure convenience for buyers to compare your different products.Given here are approaches to make this work. Select and Compare This process initially consisted of selecting two or more items then clicking the compare button.This was disadvantageous since it required one to actually browse through the whole product list to select the desired ones. If the site contains many items one could easily forget to mark the desired items, meaning they had to redo the process all over again.This has been improved on by availing the ‘Select to Compare’ button on every product listing.Which means that once you select an item to review, a conspicuous compare button is presented to you, which then takes you to a list of similar products.A pop-up button may also be presented when you click on two or more items to view. Filter and Compare Approach Some sites can also incorporate filter options to allow you narrow down your search.Listing and grouping of products into groups of similar descriptions will make this possible.It then becomes easy to compare the items once the filter has been applied. Customizing the Comparison Pages This approach is not suitable for retail sites which normally stock a range of products from different manufacturers hence rendering comparison pages hectic.It is best suited for sites selling similar products.The approach involves creation of customized comparison pages where the buyer can compare the products from the start.The products are then listed and grouped together with regard to similarity of features on the same page.Thus the buyer can easily access this information on a single page instead having to browse through several. Application of these ideas by online selling sites has successfully enhanced the experience of shopping for products. If you want to make it worthwhile for buyers to shop for your product, then you will have to consider one of these approaches.This will result in client satisfaction, guaranteeing you profits in the process.